About
Curiosity changes what I see.
I’ve always been drawn to what I don’t yet understand.
Hi, I’m Alejandra.
I’m a Senior Product Designer who helps make complex products easier to understand, use and build.
- Role
- Senior Product Designer
- Experience
- 15+ years across brand, UX and product
- Emerging technology
- AI, AR, blockchain, geospatial
- Based in
- Vancouver, BC
01 · How I think
I look for what connects.
My background spans communication, branding, business, UX and product design, but the instinct has stayed the same.
Understand the system, find what matters and make the path forward clearer for users and teams.
02 · How I work
From complexity to direction
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Research and synthesis
I turn interviews, data and workshops into clear product insight.
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Strategy and facilitation
I align Product, Engineering and leadership around priorities and decisions.
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Product design and prototyping
I turn complex workflows into products and prototypes that can be tested early.
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AI in the process
I use AI to explore, test and communicate ideas earlier in the product process.
03 · A defining moment
Six hours at a whiteboard
While running my agency, I interviewed for a project to simplify a complex app.
The conversation became six hours at a whiteboard, mapping workflows, identifying friction and helping the team see opportunities more clearly.
I won the project and recognized what I was strongest at: making complex systems visible, connecting different perspectives and helping teams see what to do next.
04 · Career
Where that thinking has taken me
Each role added a different perspective on people, business, technology and systems.
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2025 to 2026
Spexi Geospatial
Senior UX/UI Designer
Led product design across pilot and customer experiences for a drone imagery platform, including token onboarding, AI assisted workflows and design systems.
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2023 to 2024
Nextech3D.ai
Senior UX/UI Designer
Redesigned Toggle3D, an AI powered 3D platform, and built its first design system after a full product audit.
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2021 to 2023
TractionRec / Traction on Demand
UX/UI Designer
Redesigned complex Salesforce workflows for community centres, including registrations, memberships, scheduling and payments.
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2020 to 2021
BC Marine Trails
UX Designer / Strategist
Led user research and stakeholder facilitation for a nonprofit protecting marine trails along the BC coast.
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2016 to 2020
Beyond Media Solutions
Founder & Creative Director
Founded and led a distributed branding and digital strategy studio across strategy, web and client delivery.
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2014 to 2016
KIMBO Design
Associate Creative Director
Led branding, web and campaign work while managing clients and mentoring junior designers.
- Education
- UX Design Diploma, BrainStation, 2020
Multimedia Certificate, UBC / Emily Carr, 2002 - Award
- 1st of 121 participants, BrainStation × Ernst & Young Design Sprint
05 · Exploring now
Where curiosity is taking me now
I’m exploring how AI can become part of the product system itself, carrying product knowledge, working with design systems and real code, and helping teams test ideas and make decisions earlier.
06 · Beyond work
Design can contribute beyond products.
I also use my skills to support communities and causes I care about.
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Vancouver Christian School
Expert panel for the school’s website redesign.
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Servant Partners · Strathcona Artisan Market
Branding workshop for vendors at Vancouver’s free artisan market.
07 · In their words
What people consistently say
- Simplifies complexity
- Systems thinker
- Strategic thinker
- Strong communicator
- Business minded
- Customer focused
- Trusted partner
“It’s rare to come across a designer who can seamlessly balance strategic thinking, user empathy and exceptional execution. She thrives in complex environments.”
Erica HaightHead of Product, Spexi“Here’s a designer you’ll love working with.”
Read all 15 recommendations on LinkedIn (opens in a new tab)
Curiosity got me here.
I don’t know exactly where it will take me next. That’s part of what keeps me looking.
